London-based wine merchants Jascots is launching what it claims is the first English still wine in a can, after partnering with Three Choirs Winery.
The merchant, which supplies the on-trade across London and UK, said the move taps into the increased demand for sustainable packaging, locally sourced products and the growing popularity and sales growth of English wine.
The merchant has partnered with the Gloucestershire-based winery to release three wine blends that come in 187ml single serve cans.
The white wine is a blend of Madeleine Angevine, Phoenix and Seyval Blanc grapes, the “fresh off-dry” rosé is made from Phoenix, Seyval Blanc and Rondo, while the “light fruity red” is a blend of Regent, Rondo, and Triomphe grapes.
Jascot’s managing partner Miles MacInnes said the wines would appeal to an wider audience than people attending outdoor events and festivals.
“The cans are very elegant and the wines are of such high quality that we hope to see them in wine bars and restaurants as well,” he said.
Three Choirs winemaker and production director Martin added that Three Choirs was proud to be one of England’s oldest vineyards, with vines first planted there in 1973.
“To this day we retain our pioneering spirit and so we are really excited to be launching with our partners Jascots this new range in cans. We hope the fun and informal packaging will help to bring our delicious wines to a new audience of discerning wine drinkers,” he said.